REad More about BETWEEN THE WHITE LINES
Photo by Massimo Cubello @ Circuit Gilles-Villeneuve
Saying Goodbye To Normal
When I scroll through Twitter or LinkedIn, I’ve been coming across lots of articles that talk about getting back to normal. From what I can tell, there’s never been more pressure on us to be normal, or find normal, or go back to normal. It feels like there’s a constant stream of messaging being driven our way, incessantly telling us to find the versions of ourselves that existed before the pandemic.
In Formula One, Crashing Isn’t Cheap
After two controversial opening lap incidents in the last few weeks, there has been much talk heading into the summer break about the cost of crashing in Formula One. Red Bull Racing have, unfortunately for them, been at the centre of both accidents at Silverstone and the Hungaroring, both of which were triggered by their championship rivals at Mercedes.
Project Pitlane: How Formula One Engineers Are Developing New Technology for Hospitals
The COVID-19 pandemic has forced many manufacturers around the world to shift their focus of production. Anyone with the resources to develop and produce pandemic aids - most notably things like personal protective equipment (PPE) - have done so without hesitation. One initiative centred around this push that has made waves in the sporting world is Project Pitlane.
The Growing Impact of Cryptocurrency in the Sporting World
The global reach of cryptocurrencies has spread rampantly from industry to industry, and the rate of this growth seems to show no signs of letting up. If we’ve seen anything this year, the sports industry is certainly not immune to this growth. In fact, it’s embracing it with open arms.
NBA Launchpad: A Launching Point Into New Basketball Tech
Testing and developing new technologies has long been a priority amongst the major sporting leagues in North America and around the world. It’s an effective way to push sports forward by embracing new research and development methods that can help to find solutions to complex problems.
A Different Kind of Pit Stop
Despite the fact that many sporting events have been delayed or cancelled due to the COVID-19 pandemic, many sporting venues have still been put to good use, and that’s no different for the Circuit Gilles-Villeneuve in Montreal.
The Power of Nostalgia in Sport Marketing
Last weekend saw the running of one of motorsport’s most illustrious events, the Monaco Grand Prix. It’s a race weekend that is drenched in pageantry and glamour, something that has grown to be a hallmark of the long-running event. For the teams taking part in the grand prix, it’s a weekend they have circled on their calendar long before the season has begun due to the great historic significance of the race.
Dissecting the NFL’s Latest Digital Phenomenon: Schedule Release Day
Social media has evolved so much over the years that it's changed how people receive and consume their news, and sports fans are no different. A great example of this can be found when looking one specific digital phenomenon that has become increasingly popular over the years - the NFL Schedule Release.
Have You Ever Wondered How an NFL Schedule is Made?
Have you ever wondered how a 272-game NFL schedule is made? (Here’s a hint: It involves 5,000 computers). It's fascinating to see how technology has progressed over the years to help organizations complete intricate tasks such as this one. So how does it all work?
Formula E: Global Sustainability Influencers in Sport
I'm thoroughly impressed by how far Formula E has come since 2014. Strictly from a viewership point of view, I had my reservations about how much success the ambitious series would have, and I know I wasn’t alone in that. However, it's clear to me now that compared to many of their counterparts, this is a racing series that is well ahead of the curve.